Australian cryptocurrency casino inks record Formula 1 sponsorship deal in 2022 signed on as the main partner and jersey sponsor for English Premier League team Everton FC. That deal followed its sponsorship of Watford FC during its short time in the EPL before being relegated back to the lower competition. The group also counts Canadian hiphop star Drake as its lead ambassador. It also sponsors or has partnership arrangements with a host of top MMA fighters as well as the UFC.

However, the group’s marketing efforts have raised concerns in the UK and the US where there are much stricter limitations on gambling advertising than compared to Australia’s laws.

The owner of the Alfa Romeo team, Sauber Group, also welcomed the sponsorship deal.

“Formula One has seen a huge increase in interest over the last few years and the arrival of brands such as Stake are representative of the massive exposure our sport can offer,” Alessandro Alunni Bravi, Managing Director of Sauber Group and Team said.

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