JTI Ukraine to invest around $60 mln in new product in 2024-2026

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8 Jul 2024 18:23

JTI Ukraine to invest around $60 mln in new product in 2024-2026

MOSCOW. July 8 (Interfax) – Tobacco company Japan Tobacco International JTI Ukraine will invest around $60 million in a new product in the heating tobacco category in 2024-2026, CEO Svetlana Sharamok said.

“We will not be the first in this category, however we see it as a competitive advantage. JTI has had ample time to thoroughly refine the product based on consumer needs. We have created an ergonomic tobacco heating device with a powerful battery, advanced heating technology and at the same time easy to use,” Sharamok was quoted by Ukrainian media as saying in an interview with Forbes Ukraina.

Many consumers are looking for alternatives to traditional smoking and favoring more technologically advanced smoke-free products, she said. Ukraine ranks sixth among all the countries in the world in terms of heating tobacco sales. The company is expanding its product line accordingly to meet consumers’ demands and give them a choice.

The company has invested $18 million in 2022-2023 to purchase new equipment, improve engineering infrastructure and quality control, Sharamok said. During 25 years of operations in Ukraine, JTI has invested over $400 million in the Ukrainian economy.

JTI Ukraine is one of the largest producers of tobacco products in Ukraine and is part of Japan Tobacco Inc. (JTI) Group. JTI is represented in Ukraine by two companies: JT International Company Ukraine JSC (trading house, Kiev) and JT International Ukraine PJSC (factory, Kremenchug).

The most famous brands of JT International Ukraine are Sobranie, Winston, Camel, Glamour and LD.