This holiday season, some stars may be toasting with nonalcoholic beverages.
Katy Perry and Bella Hadid are among the stars who have launched alcohol-free beverage lines. According to Nielsen IQ, nonalcoholic drink sales are up $395 million in their sector.
Hadid, 26, is the co-founder of Kin Euphorics, which uses caffeine, adaptogens, botanicals and nootropics in their drinks to bring calmness or to energize consumers.
Perry, 38, is the co-creator of De Soi, which is a wine-inspired beverage using a mix of mushrooms, juices and herbs.
Jumping on board the nonalcoholic drink trend are businesses throughout Los Angeles. Soft Spirits and The New Bar focus on alcohol-free beverages on the West Coast.
Blake Lively released her nonalcoholic, cocktail mixer brand, Betty Buzz, in September 2021. The actress’ company offers five flavors: Tonic Water, Meyer Lemon Club Soda, Sparkling Lemon Lime and Ginger Beer.
Hannah Bronfman, wellness entrepreneur and deejay, is an investor in Ghia – a Los Angeles based nonalcoholic apéritif brand.
According to Shelley Elkovich, For Bitter for Worse co-founder, she’s received orders from celebrities since starting her business.
“I can tell you that an A-list actress ordered 36 bottles of Eva’s Spritz during her pregnancy and another household name rush-ordered our drinks with overnight shipping to her penthouse in Greenwich Village,” she told the Hollywood Reporter.