In the mobile BI market forecast study, the mobile BI market size is expected to reach USD 61.15 Billion by the end of the forecast period, growing at a significant CAGR of 23.14%.
The increased popularity of BYOD (bring your own device) is propelling the mobile business intelligence market forward. Shifting consumer behavior patterns, technological disruption, increasing organization sizes around the world, increasing adoption of aspects of technology, the capacity of portable business intelligence to boost financial / time effectiveness, the increasing number of smartphone owners and increasing awareness of the numerous advantages of mobile business intelligence are all contributing to the growth of the mobile business intelligence market.
Except for a few businesses, such as the mobile business intelligence sector, the ongoing COVID-19 outbreak has cast a spell over worldwide trade, with the majority of industries facing the brunt of the disease’s consequences. Face-to-face contact has been restricted as a result of the disease’s tendency to spread swiftly, resulting in a rise in the use of mobile devices. This pandemic has caused a shift in working patterns, raising the desire for organizations to give remote workers the tools they need to stay productive while using smartphones and tablets. As a result of the epidemic’s extensive use of smartphones and tablets, the mobile BI market is projected to experience significant growth.
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Based on the Application, the market is segmented into human resources, operations, information technology, finance, marketing, sales, and others.
Based on the end-users, the market is segmented into healthcare, BFSI, retail and e-commerce, information technology and telecommunications, governments, and manufacturing.
Based on the region, the market is segmented into North America, Europe, Asia-Pacific, and the Rest of the World (RoW).
North America will have the largest share of the mobile BI market, followed by the others. Modernization of technology, increased use of tablet devices, early implementation of portable BI, a higher proportion of market players, the presence of advanced economies such as Canada and the United States, a trend toward owning more than one mobile laptop, the advancement and adoption of innovative, and the arrival of multiple companies focusing on business intelligence and large business analytics are all contributing to the global mobile BI market’s demand in the region. Furthermore, the United States has a significant presence in the ICT sector, owing to the presence of top firms such as Google, Apple, Facebook, and IBM, a higher standard of customer collaboration than developed businesses, the existence of dynamic business analytics, and large data-oriented startups, a thriving health insurance industry in the United States, and favorable government initiatives with various healthcare equipment.
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The major key players in the market are Qlik, Yellowfin International Pty Ltd. (U.S.), TIBCO Software (U.S.), Information Builders (U.S.), Tableau Software (U.S.), SAS Institute (U.S.), Micro Strategy (U.S.), Oracle Corporation (U.S.), Microsoft Corporation (U.S.), SAP SE (Germany), and IBM Corporation (U.S.). The global mobile BI sector is extremely competitive and aggressive due to the presence of several big rivals. Regional expansions, partnerships, acquisitions and mergers, technological development, and other measures, among others, have been utilized by these large firms to widen their brand portfolio and improve their market positions.
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